Suplari timeline...

Suplari story begins with hot coffee, good friends, and bad ideas.

The inception. Jeff Gerber was introduced to Niki Parekh by a common friend, Mark Jancolawho had worked with Niki at HouseValues, and with Jeff at Opsware. For six years, Niki and Jeff met for a cup of coffee to exchange bad ideas.

In the intervening time, Niki’s companies (ActiveRain/Market Leader/Trulia) had been sold to Zillow, while Jeff’s company Apptio went public. Jeff identified a hard problem where enterprise data related to purchasing was trapped in siloed enterprise systems. Even the most basic reporting was a lot of work. Jeff saw an opportunity to move that data to the cloud, and use AI and Machine learning to identify patterns.

As a former exec with Trulia and Zillow, Niki had seen how the democratization of data and predictive forecasting changed the real estate industry.  

Enter the third amigo: Brian WhiteJeff and Brian founded iConclude in 2007, which was ultimately sold to HP. After HP, Brian joined Amazon Web Services and then Skytap. When Jeff pitched the idea for Suplari, Brian agreed.

Enter the money and Madrona & Amplify Partners. Jeff had worked for three Madrona companies with Matt McIlwain (Performant, iConclude, Apptio). Brian had worked for two Madrona companies (iConclude, Skytap). Niki had been an Entrepreneur in Residence at Madrona after HouseValues from 2007-2008. When Matt McIlwain, Soma Somasegar, and Madrona heard we were getting the band together, they offered to fund Suplari in early 2017. Sunil Dhaliwal at Amplify Partners joined Madrona in funding Suplari’s seed. In January 2017, Suplari closed a $3.25m seed financing with Madrona and Amplify with seed investors Shirish Nadkarni and Andy Price. In March 2018, Suplari closed a $10.3m Series A financing with Ravi Mohan of Shasta Ventures, Matt Jacobus of Two Sigma Ventures and Workday. Madrona and Amplify also participated in the financing.

Why Suplari? Every company needs a name. Suplari’s vision is to put the enterprise and the employee back in charge when dealing with their suppliers. Suplari would like to be the trusted, impassionate advisor and confidant for the enterprise, challenging long held beliefs. Trusted advisor? Think consigliere from the Sicilian and American Mafia. Think Godfather. Supplier + Consigliere = Suplari! 

Suplari's Founders

Jeff Gerber, Brian White, and Nikesh Parekh – Serial Seattle Entrepreneurs With Deep Enterprise, Data, & SaaS/Cloud Experience.